Essay on Sexual Harassment - 809 Words

Sexual Harassment Sexual Harassment can take many forms; including a request for sexual favors; unwelcome sexual advances towards others, verbal, physical, or foreseeable conduct of a sexual nature towards people. This illegal conduct could occur in houses, or public places, hotels, restaurants, and can most often occur in the workplace. Employers, especially in the service industries, should pay careful attention to complaints by employees about customer conduct. An employer can be held liable under Title VII, for customer harassment if it fails to remedy or prevent a customer-created hostile work environment. Sexual harassment can occur in a variety of circumstances, including but not limited to the following: #61623; The†¦show more content†¦You were hired to waitress. You waitress. When Lockard returned to wait on the customers, one of the customers grabbed her by the hair and put his mouth on her breast. Lockard immediately informed her manager of the incident and quit. At trial, the jury returned a verdict in favor of Lockard against both Pizza Hut and the franchisee. Pizza Hut filed post-trial motions claiming Lockard could not hold Pizza Hut liable for customer-created hostile work environment. The trial court agreed. The Tenth Circuit reversed the trial court and ruled that employers could be vicariously liable under Title VII for acts of harassment by customers. The court reasoned that the proper focus of a hostile work environment inquiry is whether the workplace is permeated with discriminatory intimidation, ridicule and insult. Thus, the court reasoned an employer who condones or tolerates the creation of such an environment should be held liable, regardless of whether a supervisor, co-employee, or a non-employee creates the environment. Accordingly, the court held that an employer may be liable for customer harassment if it fails to remedy or prevent a customer-created hostile work environment, of which it knew, or in the exercise of reasonable care, should have known. An employer who condones or tolerates the creation of such an environment can be held liable, regardless of whether a supervisor, co-employee, or a non-employee creates the environment. An employer may beShow MoreRelatedGender Harassment And Sexual Harassment Essay1688 Words   |  7 PagesBennett-Alexander Hartman (2015) mentions that sexual harassment is based on gender and does not â€Å"Involve sex, requests for sexual activity, comments, or anything similar† (Bennett-Alexander Hartman, 2015, p. 423). The non-sex requirement is the reason that the term gender in sexual harassment is discussed meaning whether if the individual is male or female that is filing a sexual harassment claim. Although, Title VII of the Civil Rights of 1964 mentions that individuals should not be discriminatedRead MoreSexual Harassment And Gender Harassment1731 Words   |  7 Pageswork has been done around the area of Sexual Harassment, as the primary systematic attempt to outline theoretical space of Sexual Harassment and build up a complete classification system had started in the year 1980 (Fitzgerald et al. 2010). Sexual Harassment is defined as the unprompted male conduct that asserts a women’s sex role over her function as employee or intimidation of a sexual nature or the inappropriate promises of rewards in return for sexual favors (Fitzgerald 1990). In most ofRead MoreSexual Harassment At The Workplace990 Words   |  4 Pagesyou are friends with your coworkers. But what happens when coworkers talk about other coworkers in a sexual context. Two male coworkers talking about female staff where coworkers in the area can hear. Your manager suggests that they can help you earn a promotion if you go out with them. This puts employees in awkward situations where they might not know if this is considered sexual harassment. If it is, an employee maybe unsure what to do about it. According to the U.S. Equal Employment OpportunityRead MoreSexual Harassment Essay1170 Words   |  5 PagesSexual harassment is so ordinary in the workforce that frequently we fail to even recognize harassing behavior as immoral. This is because so many of us--women and men alike--have become desensitized to offensive behaviors. Sexual harassment in any form is unacceptable behavior and should not be tolerated by anyone. It undermin es our ability to study, to work, and to feel like effective, empowered people in the world. The U.S Equal Employment Opportunity Commission describes sexual harassment asRead MoreSexual Harassment At The Workplace1253 Words   |  6 PagesSexual Harassment in the Workplace What cause sexual harassment in the workplace? Sexual harassment is defined as discrimination towards sex. It is unwanted verbal and/or physical contact between two human beings, however, in this case I would like to focus on the workplace (co-worker or supervisor). Based on Civil Rights Act of 1991, there has been an increased amount of incentives for employer’s prohibition conducts of sexual harassment. How people perceive and evaluate sexual harassmentRead MoreThe State Of Sexual Harassment858 Words   |  4 PagesCates, S., Machin, L. (2012). The State of Sexual Harassment in America: What is the Status of Sexual Harassment in the US Workplace Today? Journal of Global Business Management, 8(1), 133-138. Unwanted sexual advances are inappropriate whether or not an individual is at work. This article speaks to the minds of people who have been sexually harassed at work in the 2000s. When written, the article explained that in the last two years sexual harassment in the workplace had actually increased. ItRead MoreSexual Harassment At The Workplace1359 Words   |  6 Pagesfor any company to legally define what constitutes sexual harassment in the workplace, but there are many ways to define sexual harassment. Everyone has different views and tolerance levels towards sexual harassment. When a case of sexual harassment occurs in a workplace, however, it comes down to how the courts define sexual harassment. The Supreme Court defines sexual harassment to be unlawful in two ways. â€Å"The first type involves sexual harassment that results in a tangible employment action;† thisRead MoreSexual Harassment in India2412 Words   |  10 PagesSexual harassment in India is termed Eve teasing and is described as: unwelcome sexual gesture or behaviour whether directly or indirectly as sexually coloured remarks; physical contact and advances; showing pornography; a demand or request for sexual favours; any other unwelcome physical, verbal/non-verbal conduct being sexual in nature. The critical factor is the unwelcomeness of the behaviour, thereby making the impact of such actions on the recipient more relevant rather than intent of theRead MoreStudent Sexual Misconduct And Sexual Harassment1750 Words   |  7 PagesTeacher-student sexual misconduct cases are on the rise nationwide. There has been less attention and emphasis on these issues. This paper will focus on the ethical issues and any involvements surrounding sexual misconducts and sexual harassment between teachers and students. This paper will define knowledge and an understanding on what constitutes a sexual misconduct and sexual harassment. This paper will enlighten the ethical concerns about teacher-st udent sexual misconduct and sexual harassment. This paperRead MoreSexual Harassment Paper1766 Words   |  8 PagesSexual Harassment Paper HRM320: Employment Law Prof. Mary Myers-Nelson DeVry University Online Define sexual harassment as the term is used legally. â€Å"Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that tends to create a hostile or offensive work environment.† (sexual harassment. (n.d.) West s Encyclopedia of American Law, edition 2. (2008). Sexual harassment comes in several different forms from words to touching to

Essay Mrs.Mallards character (The story of an hour)

Analysis of Hemingway’s Narrative Technique as a Short- Story Writer For many years, the narrative technique of Hemingway has been under debate. Writers before him had already achieved works that bear the characteristics of the modern short story, and many of their works could stand today, with those of Hemingway and of writers like Faulkner, as representative short stories of modern times. What distinguishes Hemingway both from his predecessors and from his contemporaries, however, is the theory he produces to deal with the challenge of spatial limitation which every short story writer has to face: how can he say more than his space actually allows him to say? The principle of the iceberg, as the theory is called by Hemingway, leaves†¦show more content†¦To write about gangsters, for example, Hemingway adopts their own language, with its slang and vernacular, as can be found in â€Å"The Killers†: â€Å"hot town† ,†what the hell†, †talk to goddam much† ,†blow his head off†. †it ain†™t that†. In â€Å"After a Storm†, the narrator as protagonist is probably a sea adventurer, so he tells the story in a language that is cold and void of emotion. It wasn’t about anything, something about making punch, and then we started fighting and I slipped and he head me down kneeling on my chest and choking me with both hands like he was trying to kill me. Brother, it was some storm. It is his use of carefully selected details that enables Hemingway to achieve distinctive verbal economy, characterized flat, neutral diction, which make his stories simple, in a distinctive simple. Consider his use of â€Å"basic† vocabulary, and the heavy load of implication carried by such uncertain monosyllables as †fine† in â€Å"The Killers†: We all know that, bright boy, †Max said, †Talk about something else. Ever go to the movies? â€Å"Once in a while,† You ought to go to the movies more. The movies are fine for a bright boy like you.† Such flat, neutral diction is most frequently couched in simple declarative sentences, with repetition replacing subordination. Consider the following passage in †Big Two-Hearted River†: There was no underbrush in the island of pine trees. The trunks of the trees went straight up orShow MoreRelatedAnalysis Of The Story Of An Hour And Hills Like White Elephants1493 Words   |  6 Pagesshort stories, â€Å"The Story of an Hour† and â€Å"Hills Like White Elephants†, a symbolic setting representing the characters feelings, two themes- time and life decisions, and a feministic approach. The setting embodies the stories principal aspect contributing to why men and women have different perspectives and emotions. Revolving around the setting, both themes of time and life decisions support the idea that gender impacts our outlook in the world; however, the main characters in the short stories wereRead MoreAnalysis Of `` Just Lather, That s All ``1214 Words   |  5 Pagess mind and heart. This type of conflict is experienced by many characters in different short stories. In the short story, Just Lather, That s All, the barber struggles to decide whether or n ot he should kill Captain Torres to benefit his rebel group. Similarly, the death of Mrs.Mallard s husband causes her to choose between her marriage versus her freedom in The Story of An Hour. Given these points, the barber and Mrs.Mallard both face an inner conflict as a result of their struggle to makeRead MoreAnalysis Of My Point Of View And Perspective 844 Words   |  4 Pagesby:Gilary Ramirez Narrative, also known as â€Å"Point of view† and â€Å"Perspective†, is a very crucial part of any story. It is the way that the story is framed, affecting the manner in which details are relayed to the reader and how the reader connects to the story. Depending on the point of view, characters can be made more or less relatable. The reader can find it easy to sympathise with a main character, or dislike them entirely. All because of the effects of the chosen perspective. First person point ofRead MoreKate Chopin s The Story Of An Hour1070 Words   |  5 PagesMany of Foster’s insights can be found in Kate Chopin’s â€Å"The Story of An Hour† which was written during a time in history when women were often restricted by society and marriage. The story speaks of a woman who felt freed from the burden of marriage when she thought her husband died, only to die the moment she realized he was actually alive. Foster’s insights about weather, heart disease, and flight that are evident in â€Å"The Story of An Hour† greatly influence the story’s interpretation in several waysRead More Mrs. Mallards Character in The Story of an Hour by Kate Chopin483 Words   |  2 Pagesour true character. Social conventions are the main cause making us repress what we really think and feel. Only when unexpected events happen, we do have an opportunity to take a close look at our hidden self.The Story of An Hour by Kate Chopin reflects the dramatic development process of Mrs.Mallards character through the death of her husband; it demonstrates that the true identity cannot be sheltered forever. At the beginning of the story, the author describes Mrs.Mallard as a womanRead MoreSorrowful Woman vs. Story of an Hour805 Words   |  4 PagesEffect of Irony In â€Å"Story of an Hour† â€Å"A Sorrowful Woman† A life as a wife and/or a mother, is usually appreciated and is a happy life as well. A relationship between two people should consist of joy, commitment, responsibility, and most importantly love. For the two main characters in both stories ( â€Å"The Story of An Hour†, and â€Å"A Sorrowful Woman† ) this was not the case. The stories go against societies view with marriage roles and happiness. In â€Å"The Story of an Hour† by Kate Chopin, theRead MoreThe Story Of An Hour Isolation Essay878 Words   |  4 Pages Dr. Robert Meade ENGL 110 26 September 2017 Images of Confinement and Escape in â€Å"The Story of an Hour† Images of confinement and escape in â€Å"The Story of an Hour† by Kate Chopin. Is shown all throughout the story, Mrs. Mallard felt trapped she did not seem happy at all. The feeling of freedom seemed to take over Mrs. Mallard body. Her exhaustion seems to confine her so when Mrs. Mallard heard theRead MoreEssay Story of an Hour555 Words   |  3 PagesIn the short story The Story of an Hour, Kate Chopin describes an hour of a woman, a new widow seems to be who incidentally recognizes a new free life and enjoys it just in a short moment; one hour right after getting a news of her husbands death in an accident. She has everything and nothing all in the same moment an hour. At the beginning of the story, we know that Mrs. Mallard has a heart trouble. Why the author builds the central character with a heart disease? The heart trouble of MrsRead MoreThe Story Of An Hour By Kate Chopin894 Words   |  4 PagesIn the short story â€Å" The Story of an Hour†, published in 1894, author Kate Chopin writes about a wife, Mrs.Mallard, who just received the news of her husband’s passing. First, Chopin invests the readers by describing the pain and desperation that Mrs. Mallard was feeling at the instant moment that she is told by her sister, Josephine, about the railroad accident that caused the death of her husband. Next, Chopin’s character, Mrs. Mallard, develops as she becomes more aware of the benefits ofRead MoreSymbolism In Kate Chopins The Story Of An Hour1263 Words   |  6 Pageslittle things great† applies well to this short story. I have found that by actually, â€Å"doing the little things great† it brings out th e best in everything that I do. This can be through any means of life. Whether that is school, work, sports, or even relationships. In the uplifting, but dark story of, â€Å"The Story of an Hour† Kate Chopin does the little things great. This short story is uplifting because the symbol of hope expressed in the main character. The dark is represented by the actual death and

Annonated Bibliography Composition Ii Free Essays

Lindsay Shipman Annotated Bibliography Composition 122S Richards, Sara. â€Å"The building blocks of a healthy diet. † Practice Nurse 38. We will write a custom essay sample on Annonated Bibliography Composition Ii or any similar topic only for you Order Now 3 (2009): 12-17. Academic Search fComplete. EBSCO. Web. 14 Aug. 2011. This article explains which foods to eat and which foods we should ‘stay away’ from or eat in moderation. This article reminds that the human body is complex and it’s important to eat a healthy diet. The author goes into great detail about the complexity of food and the effects they have on the human body. It builds a foundation of knowledge for achieving and maintaining a balanced-healthy diet. It gives great detail about macronutrients and the effects they have on your body. The clear descriptions of carbohydrates, proteins, fats and water give a the reader a great understanding of what is good for the body and what is bad for the body. The authors’ purpose is to prepare a nutrition guideline for a healthy diet. Although it is written more for nurses’ or dieticians it is a good guideline that everyone can follow to create a healthy diet for themselves. It was written in 2009 so it is still an excellent guide to follow today. This main author of this article is a practicing nurse with RGN credentials. She uses many well-known and reliable health organizations as sources for this article. This article gives us the answer to which foods and how much should we eat for a healthy balanced diet. Although it goes into a little more detail than the average person may need to decide which foods are best for you, it gives you a clear guideline for choosing the right foods. For instance, I plan to incorporate more whole grains, vegetables and fruit into my diet and reduce the foods with animal fats, processed foods and refined foods. â€Å"Keeping portions in proportion. (Cover story). † Harvard Women’s Health Watch 15. (2007): 1-3. Academic Search Complete. EBSCO. Web. 15 Aug. 2011. This article gives very precise suggestions for changing the amount of food one consumes. It has a nice chart detailing exactly how big a serving should for every food group in the food pyramid. The chart uses everyday items for comparison so everyone can envision the correct size. The authors sugg est training your eye for serving sizes so when you are eating out portions do not get out of control. Another suggestion is while eating out divide the portion in half when it is served and take half of it home to eat at another meal. The article brings to our attention that portion sizes have increase 100% over the years. For example: fountain drinks used to be 7 ounces but now can be up to 42 ounces. Eating filling foods such as whole foods that will keep you feeling full longer will cut down on snacking between meals. The purpose of this article is to remind the human race how much a serving of food really is and just because a huge plate of food is set in front of you, you do not have to eat it all in one sitting. It clearly places the blame for overeating on the individual. The article was really written for the general audience even though the title suggests it is written about women’s health. The authors included sources from the American Health Association and the USDA. It was written by affiliates of Harvard Medical School which is an accredited institute whom I believe thoroughly check out articles they publish. Harvard was established in 1636 and since then they have been educating our medical professionals. The article included survey results from a variety of Universities concluding that people ate more based on the amount they were served. Other resources used for this article include the United States Dept. of Agriculture and Centers for Disease Control, both are highly respected agencies. I will use this information in my research paper by knowing the correct serving size for foods, especially my favorites that are high in calories. It will help to know what a serving size looks like and applying a few of the other suggestions for portion control. I like the following ideas: Using smaller dishes while eating at home; fix your plate then sit down and do not go back for seconds. The First Line of Defense: Portion Control. † Running FitNews 28. 2 (2010): 6-8. Academic Search Complete. EBSCO. Web. 15 Aug. 2011. This article reminds us that more does not mean better when it comes to mealtime. We all know to lose weight we have to consume fewer calories and move more. According to this article it is harder today than it was twenty years ago because portions of food offered to us are much larger than they were then. Being able to visualize a recommended serving size is your first line of defense in controlling your calorie intake. There is a chart included in this article which relates serving sizes to everyday objects. The author reminds us that caloric intake is not one size fits all. An active man may require 2200 calories a day and an active woman may only require 1800 calories per day. The purpose of this article is to help the average person realize and visualize a recommended serving size set forth by the USDA Center for Nutrition Policy and Promotion. The article brings out a few common mistakes people make when sitting down to a meal and gives us a clear idea of what a well-proportioned meal should look like. It tells us that making small changes in the amount we eat can lead to significant weight loss over time. The article is written by staff members of Running and FitNews. The Running and FitNews editorial board is made up of many medical professionals. There are mainly M. D. ’s on board but also a scattering of PH. D’s. Knowing so many medical professionals comprise the board for this publication makes it reliable in my opinion. The information in this article will help me visualize and strive toward correct portion size in the future. It will help to know that your size, age and how active you are determines your caloric intake per day. I had no idea a recommended serving size of pasta is one half cup or as the chart displays, half of a baseball. This is good to know since the average person tends to steadily gain weight as we age. Young, Lisa. The Portion Teller: Smartsize Your Way to Permanent Weight Loss. Random House, 2005. Barnes and Noble Online. 13 Aug 2011. http://my. barnesandnoble. com/ebooks/ebookslibrary. html This book starts out telling us that our national weight problem can be attributed to how much we eat not what we eat. The serving sizes have grown by leaps and bounds since the 1960’s. The author conducted her own research providing many charts throughout the book stating many portion shockers and comparisons of sizes Chart: portion shockers; stadium size went from 82k 1920 remodeled to 49k top selling women sz 8 to 14 in 20 yrs, queen sz bed 6 in lg than in 1970. Bus seats are 18 in up an inch fr 1997. Europe serv sz smaller than us. By reviewing the charts clearly americans r being served twice as much as before . 5 c of spag = 32 strands 302 strand = 2lbs Given more we eat more 000-2600 calores a day Sedentary women and young child shld eat less Active men and teen boys more Many experiments by experts performed. U cant tell amt of calories by looking at dish Down with diets they don’t wk, the do not address the larger sizes of food portions or lack of understanding what a recommended portion is. Author teaches us to understand food groups. To make Healthy choices from each food gro up and to estimate portions. Charts consistently reinforce the expanding sizes of everything from drinks to desserts. Cheesecake 14 oz @ 1560 cals. Solo cups were 7 oz in 1950, now they sell 46 oz. Author was a mgr weight loss ctr then nutrition counselor for weight loss programs. This book teaches us standard serv sz, how many serv to eat per day fr each grp She teaches us how to learn to eat correctly not to diet by cutting out our favorites. She gives us an eating plan. Helps us to understand food labels and calorie and nutrient content. 6th ed. Of dietary guideline e for americans emphasizes c and oz. 2005. Usda differs fr fda serv sz, differ criteria. Fda pasta sz= 2 cups uncooked which = 1c cooked, usda . 5 c cooked pasta. Pg 33 How to cite Annonated Bibliography Composition Ii, Papers

Starbucks Marketing Case Study free essay sample

They have a wide variety of different products. Their main product that they are well known for is their line of premium coffee products. They offer more than 30 blends and single origin coffees, hand crafted espresso and blended beverages, Tazo teas, a line of bottled frappuccino coffee drinks and Starbucks dubbleshot. They also offer an exclusive line of Starbucks Barista home espresso machines, coffee brewers and grinders, freshly baked pastries, a line of super-premium ice cream, a line of premium chocolate, sandwiches, salad, coffee mugs and coffee accessories, compact discs, and assorted gift items. 2. ) What advantages does McDonald’s have in competing with Starbucks for coffee sales? McDonald’s have some advantages over Starbucks in competing for coffee sales. First they have more business on a daily basis. Serving more customers daily increases their chances at selling more coffee. McDonald’s has recently over the last few years really increased types of coffee drinks that they offer. They have similar premium coffee drinks as Starbucks, such as a Frappie which is like Starbucks Frappuccino. They now have chocolate Frappies along with hot chocolate beverages. They have also recently made their coffee a premium beverage whereas before it was more of a standard coffee. Another advantage that McDonald’s has over Starbucks is the price. For a similar drink you can pay one to two dollars less at McDonald’s then at Starbucks. The service is much faster at McDonald’s then at Starbucks. People that are in a hurry might choose to go to McDonald’s to get practically the same drink in a much faster time then at Starbucks. Price and time are the main advantages that McDonald’s has over Starbucks. McDonald’s also has a bigger variety of food items that attracts more customers then what Starbucks has. This gives McDonald’s more of an opportunity to sell more premium coffee drinks. What changes in society help Starbucks become successful? There has been a great increase of coffee drinkers in the U.S. over the years. There are more than 166 million coffee drinkers in the U. S and this number continues to increase steadily since the mid 1990’s. People ages 25-29has increased from 42%-66%, ages 30-59 has increased from 33%-46%, and even ages 60 and older has increased from 14%-20% in their out of home coffee consumption. The biggest increases of out of home coffee drinkers are people who drink coffee at work. These people are more and more buying their coffee outside of the office. Starbucks has made drinking coffee a social phenomenon. People can enjoy coffee beverages in a comfortable atmosphere while chatting with friends, working on school or work related items, reading a newspaper and more. It allows consumers to enjoy personal time out to relax or hang out with friends. 4. ) What strategic factors account for Starbucks’ long term success in building brand equity? One of the main keys for success for Starbucks in building the brand is their focus on quality, starting by the quality of the whole bean, the freshly roasted gourmet beans, its packaging, transportation, until it’s brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a â€Å"complete customer experience† by creating a look in their stores that emphasized on comfort in terms of design, colors, furniture, music and even service. The introduction of the coffee shop concept made it a â€Å"personal treat† for the customers and a â€Å"Third Place† after home and office. In addition to diversifying their offering to include brewing machines for the customer to get the same quality coffee brewed in its shops. Partnership has also contributed building Starbucks brand, those partnerships with reputable corporations like United Airlines, Pepsi, Kraft, Dryer’s and Capitol Record helped Starbucks to create a positive brand image in the market as it successfully managed to utilize the brand name of these well-known companies for promoting for itself as a brand. Those partnerships showed how Starbucks also cares for innovation by offering new products that would grab different ustomers’ attention. 5. ) What are the advantages of the Starbucks Card to the company and to consumers? The Starbucks card has been very popular. For the company there can be many advantages. The first advantage is that they are receiving money for items that haven’t actually been sold yet. 27 million cards in use and 400 million dollars in sales in the first quarter in 2008 alone. This card has been so successful for the company that it has been launched internationally. This helps to also build brand loyalty by having consumers to keep returning and filling their cards. This card is convenient for consumers because it can be reloaded easily at the Starbucks website or at the Starbucks store. It is easier then rummaging through a wallet for cash and it doesn’t have identity theft worry as credit cards do, also no credit is required for these cards since they are prepaid. These also can be great for gift giving to others also. They are the gift that can keep giving. 6. ) What recommendations do you have to improve Starbucks’ competitive position? There are a few things that Starbucks should do to improve competitive position within the market. I was shocked to find out that Starbucks doesn’t offer any discounts on any of its products or offer any sales for the consumer. In a tough economic market that the U. S. is facing right now many consumers have to spend their money more wisely. I think that if Starbucks had a rewards program of some sort this would help to continue to build brand loyalty. For example with the Starbucks card they could have something set up every $25 or $50 spent on the card they could receive something free or discounted. They could have some kind of preferred card set up too where the consumer can receive a discount on their purchase. It wouldn’t have to be every purchase it could be on every tenth visit or something similar to that. I think that Starbucks also should have sales. This could be on their coffee products or even some of the other items that they sell. With many other competitors out there such as Panera Braed that offer their customers deals or extra free items, Starbucks really needs to add things that make their consumers feel important. 7. ) Evaluate Starbucks’ mission statement and guiding principles. What do they suggest about the company? There are six guiding principles about Starbucks. 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the way we do business. 3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 4. Develop enthusiastically satisfied customers all of the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success. These guiding principles give Starbucks a business identity and make sure of the strategic targets of Starbucks. In these guiding principles, Starbucks can change their attitude about employees for motivating them. On the other hand, Starbucks also takes the social responsibility. There are seven mission statements about Starbucks: 1. Understanding of environmental issues and sharing information with our partners. 2. Developing innovative and flexible solutions to bring about change. 3. Striving to buy, sell and use environmentally friendly products. Recognizing that fiscal responsibility is essential to our environmental future. 5. Instilling environmental responsibility as a corporate value. 6. Measuring and monitoring our progress for each project. 7. Encouraging all partners to share in our mission. These mission statements expound the developing target of Starbucks and are suggestions for their developing strategies. In these mission statements, Starbucks researches the now products for their customers, pays attention to its employees, and is in close communication with business partners.